We’re thrilled to announce that CTI’s subsidiary, How-To NPD, has just won the 2025 Ringier Technology Innovation Award for its groundbreaking FAST – Consumer Preference AI Prediction Model!

This cutting-edge AI model is revolutionizing the cosmetics industry by transforming how brands approach product development, marketing, and R&D.

No more relying solely on lengthy consumer trials and outdated market surveys — FAST AI uses advanced data fusion + refined sensory design strategies to:

✅ Accelerate product development by predicting winning formulas early
✅ Enhance product-market fit through deep consumer insights
✅ Optimize marketing with data-backed sensory profiling

Already adopted by leading global beauty brands, FAST AI has supported the development of 100+ skincare products — from serums to sunscreens — and is setting a new standard for intelligent product innovation.

The Ringier jury called it:

“A game-changer in cosmetic R&D efficiency.”

At CTI, we’re proud to lead this next wave of AI-powered transformation, helping brands innovate faster, smarter, and with deeper connection to what consumers truly want.